Topics Covered: What is a Blog; Why do people Blog; What should you Blog about; and How often should you Blog?
Let’s face it. Business can be a fight, particularly when you’re trying to establish one online. And like all fights, to succeed you must find the winning techniques and apply them. We need customers and clients to discover us, love us and keep returning for more. We as well know that the best businesses are authorities at branding. Who doesn’t know the Nike commercials? What individual in the entire world doesn’t recognize the golden arches? We sing along to radio jingles to a higher degree than we do the top-40 hits! So let’s have a look at this subject.
Why Do We Blog?
I think we need to be honest here. Sure you might like knitting so much you feel like talking about it all day everyday, but is that the main reason for your blog? You could join a forum and discuss knitting that way. So much easier than starting your own website and looking for people to discuss the newest knitting techniques, right? Exactly, no body does this. We create a blog because not only do we have something to share, but we have a desire and a basic need to make money. We want to support our families. And let me tell you, there isn’t a darn thing wrong with it!
What Is A Blog?
I don’t mean to assume you’ve never heard of the word “Blog” or don’t understand what “bloggers” do. Maybe you do, maybe you don’t, but I feel for the most part, people get the idea by now. So what am I getting at? Consider this, instead of perceiving a Blog as something written, imagine it is your favorite radio station (maybe your favorite sports station or top 40s music). The two are really not that dissimilar, the only difference is the medium to which you are receiving the message. A radio station has a show, could be the morning show on the way in to work, but this show aims to grab an audiences attention and keep their attention. When starting a Blog, your main focus should follow along in the same manner.
Assume you are now looking to advertise on your favorite radio station. It’s your favorite, so likely it is the favorite of others. In fact, it might have top ratings. The higher the ratings, we can easily predict, the higher the cost to advertising and the more money the radio station makes. If you build your Blog to catch, hold, and engage your readers every day, (just like your favorite radio show) you will have yourself a successful Blog and regular stream of income. Be creative, I have hear radio shows go off their main topic (ex. espn Michael Kay Show does an entertainment segment. They don’t necessarily talk sports during this segment. Why? Because although their audience enjoys listening to a sports station, Michael Kay clearly understands his audience likes other similar topics as well. Sports can easily lead into entertainment AND even be included within that segment if a player does something sensational.
Here’s an example (something I will be incorporating myself shortly), have a page dedicated to things you personally enjoy. You can place it in the sidebar or at the end of the post “Jamie’s Favorite Things”. On this page, you can discuss off-topic items, people get to see a more intimate side of the author. You become relate-able and relating to your audience can provide huge returns. Don’t stop there, link topics in your favorite things page to your other niche websites. Because people who already like you… are more likely to loyal members of your other sites! You’ve worked hard to create authority and legitimacy, bring your tribe along with you to your other sites.
What Do I Blog About?
This is a great question and in the blogging community, this is more widely known as “my niche“. You Blog about your niche. This can be a lot of things. Determining our niche can sometimes be hard to do. If this is your first Blog, your niche should be something you either know / very familiar with, or something you truly enjoy. I say this because the most important thing you can do for your Blog is to keep it fresh. Letting your Blog go stale by losing interest and avoiding new content is a quick killer. To have a successful Blog you need to be ranked on the first couple of pages of Google. Keeping your site fresh will help you do this.
How Often Do I Need To Blog?
In order for your site to be accepted as an online authority, there are several current rules of engagement. First, you need to write original, interesting content, 2-3 times a week. If you are consistent with this, Google will give your site better ranking. When ranking sites, Google gives the most weight to original content from a fresh website. This is called Thought Leadership. So blogging 2-3 times per week will keep the site fresh. (You can certainly post more than that, however it doesn’t seem to improve ranking). That said, posting less than 2 times is not enough to move your site up. Remember, Google’s algorithm has a reward AND penalty strategy. It goes without saying, you want Google to reward your site.
Believe it or not, Blogging makes the world go ’round. Well money, makes the world go ’round and Blogging is a new avenue for people to spend advertising monies. First we had paper, then it was radio, television, and now the internet. So many companies are more than happy to pay for advertising on our Blogs and it is very okay to let them! Just remember, this is a long process, and there is NO get rich quick scheme, so stop spending your money looking for one. There are wonderful tools on the web to help us develop great content and draw traffic, but at the end of the day, it comes down to whether or not you are able to nurture your Blog seed into that redwood of all redwoods.
Now it’s your turn:
What favorite strategies have you read or performed for your site? Are you struggling with finding a niche?
Blog-On My Dudes!
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